As a way to reach a great deal more feamales in 2017, OkCupid revealed Unmarried On the Week-end

As a way to reach a great deal more feamales in 2017, OkCupid revealed Unmarried On the Week-end

Between 2015 and you will 2018, I found myself the fresh author and you may older journalist in the OkCupid. Given that OkCupid’s basic-actually ever journalist and 3rd person in the new paigns in order to CRM in order to public. Listed below are some created details followed by certain get a hold of systems.

Imaginative head getting OkCupid social network: Would, would and you can modify all content round the OkCupid’s highest-website visitors Fb (70K supporters), Fb (51K supporters) and you may Instagram (12k) to guide dialogue towards the relationship and you can push wedding towards the signups. With a rigid finances and short party with no tall growth devices (i.e. bots), We aided build the Instagram account regarding 0-13,one hundred thousand supporters thanks to higher stuff, sweepstakes and you can individual-to-person involvement.

Handling editor for OkCupid’s writings: Edit and produce compelling, press-worthy tales to have OkCupid’s web log (theblog.okcupid), garnering 127,400 thoughts and you may ninety five,768 checks out for my personal postings by yourself at the time of spring season 2017; up to speed and you may change performs of freelance article writers.

Cross-platform copywriter: Come together around the networks also advancement, build and you can device to type backup having video clips scripts, blogs, flag advertising, characters, and you will UX duplicate to keep that natural voice all over all the programs.

Part during the DTF strategy: Perhaps you have seen OkCupid’s amazing DTF adverts? Wieden+Kennedy composed and you will perform new venture; and as elder creator at the OkCupid, We played a task within the alternative party skills performance and you can social approach.

Master regarding ceremonies: Lead the new roast of President out-of Tinder. This is not most an enthusiastic accolade, a lot more of an effective comedic field high light

In reaction to at least one of one’s Charlottesville March frontrunners gaining desire online, we blocked your regarding OkCupid.It actually was the solitary largest drive minute inside the OkCupid’s record. Most of the it got try you to definitely effective tweet.

Our very own aim was to both enable feamales in their singlehood if you are and additionally creating excitement concerning brand and how it lets you be certain on what you want – all the that have a somewhat low budget.

Performing across a large imaginative category you to included social networking influencers, studies technology, build, and a video development domestic, my brand new slope #SingleOnSunday are the original off it is form for OkCupid – each other just like the a combination-route strategy and you will a woman-concentrated content. It absolutely was and the first campaign discover united states in the lifestyle books, and therefore helped the brand new impression of OkCupid because a matchmaking software to the a matchmaking & lifetime software.

Promotion issues: Youtube video clips // Karley Sciortino blog post (sponsored) // Discharge post // Liberal Girls blog post // People Rejecting Antique Requirements post // targeted characters // Instagram sweepstakes // societal revealing // enhanced public adverts

Do the DTF strategy, and you may infusing new DTF voice for the our very own Myspace, Facebook and you will Instagram social media accounts. I caused a brand name director and creator to create a beneficial calendar of stuff you to occupied standards in regards to our target audience.

Manage businesses to the delivering DTF alive in their partnerships. We composed DTF-passionate blogs for moving functions, pilates courses, brewery occurrences and much more you to linked this new DTF campaign on the organization.

I revealed one 50% out of OkCupid users prefer to go out anybody using their exact same political views-so we chose to glance at exactly how both parties promote themselves inside their dating profiles.

Operating get across-platform that have invention, analysis research, and you can artwork, i first-found what probably on the liberals and you may conservatives. Following that, i get across-referenced such conditions facing preferred OkCupid Matches inquiries, like “Looking for like or sex?” “Are sexual climaxes the most important part of gender?” and “Might you alternatively become tied up otherwise carry out the tying?” My personal part with it concepting & copywriting.

Some conclusions: While you are a traditional, obtaining conditions steak or cooking on your own profile indicate an enthusiastic libido (instead of like). For liberals, booze ways you find attractive sex, when you are avocado points to like.

On the right, firefighters say they’re not open using their ideas, if you are police state he is. To your left, one reference to field at all function they have been probably be discover with their attitude.


Getting liberals that like problems in bed, mentioning Quentin Tarantino and you can Pulp Fiction are clear indicators. To have conservatives looking serious pain, we see Walking Deceased, Tombstone and Disney.